Our work involves branding and identity for offline applications like printed matter, books, packaging, exhibitions and installations, to online applications like webdesign, social media, interactive presentations, animation, video editing. We also offer to think along with our clients in their pay off or slogan.
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Jan&Jaap is a design studio based in The Hague and currently a collective of two. By combining our skills and qualities we enhance each other, and each project.
Jan van der Kleijn graduated graphic design in 2017 at the Gerrit Rietveld Academie in Amsterdam. Directly after his graduation he worked as a graphic designer at the world renowned design office of Irma Boom until 2021. There he broadened his knowledge in book design and gained a lot of experience in working in the international cultural field.
Jaap Smit graduated graphic design in 2017 at the Royal Academy of Art in The Hague. While studying he also had a part-time function at Studio Powerplant (formerly Enbiun) where he gained valuable experience in branding. After his studies, he established his own practice as Studio Jaap Smit. Since 2020, he is also the part-time lead graphic designer for the Marketing & Communication department at the Royal Academy of Art. In working closely with the marketing department, he gained a strong understanding of the creative work combined with strategy and communication.
In 2022 Jan Asked Jaap to help on an identity and branding project, and that was the perfect testcase that lead to Jan&Jaap.
Jan van der Kleijn graduated graphic design in 2017 at the Gerrit Rietveld Academie in Amsterdam. Directly after his graduation he worked as a graphic designer at the world renowned design office of Irma Boom until 2021. There he broadened his knowledge in book design and gained a lot of experience in working in the international cultural field.
Jaap Smit graduated graphic design in 2017 at the Royal Academy of Art in The Hague. While studying he also had a part-time function at Studio Powerplant (formerly Enbiun) where he gained valuable experience in branding. After his studies, he established his own practice as Studio Jaap Smit. Since 2020, he is also the part-time lead graphic designer for the Marketing & Communication department at the Royal Academy of Art. In working closely with the marketing department, he gained a strong understanding of the creative work combined with strategy and communication.
In 2022 Jan Asked Jaap to help on an identity and branding project, and that was the perfect testcase that lead to Jan&Jaap.