The logo is ignited by flames but also rooted in fresh grass
Soft, playful shapes contrast strikingly against a deep black background
Whether its vegetables or meat, it's Grill'd
For Grill’d, we designed a bold and dynamic brand identity that brings together the best of both worlds—flame-grilled indulgence for meat lovers and deliciously charred options for vegetarians. The logo embodies this harmony, with the name "Grill’d" ignited by flames or rooted in fresh grass, symbolizing the perfect balance between smoky richness and vibrant greens.
To further illustrate this concept, we introduced abstract, food shapes placed between the grill flames and grass elements, making space for the diverse ingredients that define the restaurant’s inclusive menu.
These soft colored, playful shapes, set against a deep black background, create a striking contrast—evoking the essence of sizzling grills, bold flavors, and an inviting dining experience for all. Whether its meat or vegetarian, it's Grill'd.
Brand name & strategy: Sjoerd Zonderland