KABK Open Day 2022
For Royal Academy of Art, The Hague
Dynamic and playful open day campaign
For Royal Academy of Art, The Hague
Dynamic and playful open day campaign
The campaign style consists of ‘type patterns’ and a communication layer
A big part of the campaing where the animated versions of the ‘type patterns’
Through ‘Instagram Stories’ the students were able to vote for their favorite sweater design
For the Royal Academy of Art’s Open Day campaign in The Hague, we created a dynamic identity reflecting the institution’s creative energy. At its core was a type animation tool that brought “Open Day” to life through playful, engaging motion styles.
To ensure consistency, both still and animated typography served as backgrounds, maintaining a varied yet cohesive look. Vivid colors captured the academy’s spirit, while a system of simple geometric shapes ensured clarity and readability. White shapes with black text kept messaging consistent and recognizable.
This design balanced creativity and function, delivering an engaging yet clear visual experience.