The color DNA is derived from the vivid, lively and festive Mexican culture
The modular logo can be “sprinkled” on any surface
The playfulness reflects the way the customer can create it’s desired flavour
Más Más Más is a mexican inspired taqueria concept created by Albron, the biggest foodservice organisation of the Netherlands. The flexible and playful logo can be applied to any surface, where it can be placed in endless variations. The combination of a soft toned down pink with a bursting red gives the identity a vibrant lively character.
Brand name & strategy: Sjoerd Zonderland