Sezon
For Magda Skibinska
Visual identity for artisanal liqueur brand.
For Magda Skibinska
Visual identity for artisanal liqueur brand.
The wordmark forms an arch, referencing the rising sun as a symbol for the changing seasons
The packaging labels are built on a modular grid system, where the primary color directly reflects the ingredient
A bold complementary shade is paired with the main color to create dynamic contrast and distinction across the range
Sezon is a craft liqueur brand dedicated to capturing the essence of the seasons through natural ingredients and traditional craftsmanship. The visual identity centers on an adaptable typographic logo and a color system directly informed by the raw ingredients, such as fresh Amalfi lemons and hand-picked green walnuts. By combining a structured, grid-based packaging hierarchy with vibrant, complementary color blocks, the design balances functional clarity with an inviting, modern aesthetic.