Stripe Blue
For Jan Maarten Laurijssen
Brand Identity and website for a consultancy that turns climate change risks into business opportunities.
For Jan Maarten Laurijssen
Brand Identity and website for a consultancy that turns climate change risks into business opportunities.
The blue-to-green gradient illustrates Stripe Blue’s goal-driven motion
The identity had to show how, together, we can move positively toward a sustainable future
The logo reflects the company’s mission of moving forward
Stripe Blue was born to help companies play a pivotal role in solving the climate crisis. Global warming is not only a threat for our planet, but also a financial risk for organisations. Yet, Stripe Blue is turning climate change risks into a business opportunity for small and medium-sized enterprises. The visual identity of Stripe Blue had to reflect it’s mission of moving forward by connecting companies and creating positive impact together. A key element in the identity that illustrates this movement is the use of the gradient. The colors of blue and green meet, and together form a positive movement towards the future. that moves throughout the whole identity. The main typeface chosen, also has strong connecting features.